VIPs explain why they wanted to get involved with The Style Project...and why you should too!

For me, The Style Project represents a new wave of thinking about the attainment of clothes. I’ve been shopping in charity shops and car boot sales for years now, avoiding high street shops for a number of reasons: the price, the quality and the history behind the garments (and also a minor sense of agoraphobia).

Buying a garment from one of these stores is never as satisfying as the perusal through a mismatched selection of clothes in a musty smelling shop; but what makes The Style Project even better is that it broadens the opportunities of what a garment can look like. Instead of seeing a thick wool sweater, you can now see a cardigan with customised hemming; instead of seeing baggy pair of chinos, you can now see a fitted pair of tapered leg trousers.

This is, of course, The Style Project on a superficial level. The Style Project is not only trying to promote individualism and a creative outlet in the purchase and customisation of clothes, but also is making an ethical statement that we do not need to buy so much. The recycling of old clothes is a creative way of reducing the amount of excess material that is produced and bought without the knowledge of what goes into the making of garments. It is a pioneer of what the future of style is going to be.

Adam Louis Gavshon Brady

Creative Director - The Style Project