Ethical and Style are two words that are rarely put together successfully, and this is one of the main reasons why I wanted to get involved with The Style Project. Over the last decade there has been a huge surge in interest in environmental and ethical issues, but the fashion industry has not been able to balance the demand for fast-changing fashion with ethical production. The labels that have emerged over the last few years, concerned with the production of wearable, ethically produced clothing have seen a great deal of success. However, ethical production is unavoidably more expensive, making it difficult for these labels to compete with the established high street chains. As well as being more expensive, ethical brands are not capable of the incredibly short lead times that the fickle fashion industry demands.
The Style Project aims to offer an alternative, encouraging young people to learn skills and gain knowledge that will help them to make the most out of their clothes, as well as in creating unique, fashion-forward garments without paying the price of a designer label.
I hope that the Style Project will provide a platform for the discussion of these issues and encourage young people to engage with clothes in a personal and original way.
Martha Barratt
Creative Director - The Style Project
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